Brightway Insurance

Creating a bright brand foundation for a customer-driven organization.

Brightway Insurance is a customer-focused brand operating under two core principles: Provide clients with access to more choices and expert advice.

My starting point was to help communicate these core messages to grow the brand through a brand refresh that included an updated color palette, typography, iconography, style guide, and a library of lifestyle imagery. I then designed collateral, digital and print advertising, agent storefront and interior graphics, posters and banners. With the client, we created an intranet storefront where franchise owners could choose from a variety of communication options to personalize their businesses.


  • Brand refresh
  • Style guide
  • Integrated campaign
  • Collateral
  • Advertising
  • Environmental graphics
  • Signage
  • Exhibit displays
  • Conference materials

© 2019 Brightway Insurance


Suzanne has helped me create and defend brand standards at three different companies now and remains my go-to designer.

I’ve had the pleasure of working with Suzanne for more than 20 years, during which time we’ve experienced massivechanges in how people communicate and how design is done. With so many people claiming to be true designers (just because they have a Mac), it can be costly and time consuming to separate the wheat from the chaff.—Suzanne is the wheat. She continually evolves her natural talent for creativity and has a tremendous eye. It is without hesitation that I highly recommend Suzanne to anyone who needs great design.

Leslie Wright, VP Agency Growth & Development, Brightway Insurance