North Florida School of Special Education – Annual Fund Campaign

Funding the growth of hearts and minds with the help of fresh design.

The Giving Tree Fund is an essential part of the school’s annual operating budget, supporting the mission of discovering and fostering each student’s unique abilities to reveal their highest potential.

Gaining inspiration from a magnificent tree on the school’s property, the annual campaign’s graphic tree logo, bursting forth with new life, became a resonant symbol for the school’s focus on individualized learning. The promise of growth through learning was further enhanced visually with a fresh green and turquoise color palette.


  • Brand identity
  • Collateral
  • Advertising
  • Exhibit display