The American Board of Perianesthesia Nursing Certification

Brand design to engage rising stars among professional nurses.

The ABPANC offers two certification programs for qualified registered nurses caring for patients who have experienced sedation, analgesia or anesthesia in a hospital or ambulatory care facility.

For the organization’s new logo, I integrated rich symbolism into the geometric design. The star reflects high standards and leadership. The arrow pointing upward conveys continued growth through learning. The diamond shape is a symbol of strength and excellence, as well as the many skill sets and facets of a nurse’s career. The union of these elements is reminiscent of a traditional nurse’s cap, which honors those nurses who came before while embracing modern practices and conveying an image of ABPANC as an innovative credentialing organization.


  • Brand identity
  • Style guide
  • Collateral
  • Exhibit display