The Chelsea

A fusion of history and modernity to appeal to young, urban professionals.

The stylish Chelsea Lofts offered the beauty of a historical building to deliver desired creature comforts with an edgy, anything-but-standard vibe for a niche market.

I used an understated design approach for this project featuring the metal edge graphic detail, angled imagery, and cool, tonal colors, all inspired by the interior spaces of the building. We purposefully used photography that reflected the aspirational lifestyle of our young, urban professional audience.


  • Brand identity
  • Integrated campaign
  • Advertising
  • Collateral
  • Direct mail