The Library

Brand design meet architectural design.

One of the city’s most iconic public buildings was under construction for its rebirth as a vibrant mixed-use center, including retail, dining, office and entertainment spaces, with courtyards and terraces inviting people to experience a new kind of urban environment.

I designed the retro-feeling logo as a play on the building tiles and with a nod to the old library books that used to reside inside. Additional communication elements flow boldly from this architectural inspiration.

Services

  • Brand identity
  • Integrated campaign
  • Advertising
  • Signage
  • Collateral
  • Wayfinding