The Ritz-Carlton, Amelia Island – COAST

Taking inspiration from the natural environment to brand a new dining concept.

When The Ritz-Carlton, Amelia Island began reimagining their signature dining experiences, they partnered with Suzanne Hendrix Design to visually express Coast, a new casual dining concept offering a fresh take on coastal cuisine.

The logo design I created represents a fusion of earth, air and water elements, symbolizing the natural beauty of the resort’s location, the restaurant’s locally sourced seafood and produce, and the concept of bringing family and friends around the table to celebrate a relaxing moment in time.


  • Brand identity
  • Menu design
  • Interior graphics